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Media Statement February 9th 2010


PORSE's Jenny Yule nominated for top business award

Early childhood education leader Jenny Yule, has been named as finalist for one of the world's most prestigious business awards - the Veuve Clicquot New Zealand Business Woman of the Year.

Ms Yule, who is the founding director of New Zealand's largest in-home childcare and training provider PORSE, has been named as a finalist alongside investment adviser Carmel Fisher, lawyer Cathy Quinn, corporate banker Elaine Gill, and foodie Rachel Taulelei.

The winner, who will be named on March 25, will be presented with the Veuve Clicquot Business Woman Award trophy, and a business class ticket to France to attend the 2010 International Business Women's Forum at the Veuve Clicquot winery in Reims.

Yule says being recognized in these awards is a "milestone" for New Zealand's early childhood sector - an industry not typically known for making business award headlines.

"Being named as a finalist is a huge honour and one that I share with the 3,000 plus women in PORSE who match the award criteria - with their contributions to economic development while improving the quality of life for children, families and community.

Ms Yule, who also sits on the Executive Committee for the Infant Mental Health Association of Aotearoa New Zealand, (IMHAANZ) has spent the past 20 years working in the early childhood education sector and the last 15 years creating PORSE from scratch.

"PORSE started with a vision that continues to strengthen year on year with better services and products to support our 3,000 strong nanny and educator workforce who are making real contributions to the community.

PORSE is credited with significantly contributing to the popularity and growth of in-home childcare, which has seen a 54 % per cent increase in demand in the last five years.

Yule says the success of her business has come about because of a need for women to be valued in a career that is often overlooked.

"Caring for our babies in home environments with a person who can love and respond to their early developmental needs is not a luxury but a necessity for our future.

PORSE's comprehensive childcare business model leverages the economy through job creation and training, with potential to export.

The Veuve Clicquot Awards honour outstanding business women from around the world who embody the values of Veuve Clicquot and its pioneering entrepreneur Madame Clicquot.

Yule's entrepreneurial vision seeks to empower women to exhibit the many qualities of Madame Clicquot - resilience, optimism and leadership.

Madame Clicquot was recognised as the world's first businesswoman, inventing the champagne riddling process in the early 1800's, and becoming known as "la grande dame de la Champagne."


For more information please call
PORSE Managing Director Jenny Yule 021 546 012 / 06 8730033

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